Four extras that pay for themselves.
The first three come with the website. The fourth comes with the annual prepay. Each one exists because of a specific way roofers lose money — and each one is named for exactly what it does.
Included
The Bad-Review Blocker
The problem it kills: the first hard rain after a job, the phone rings — "it's leaking again." Most of those calls aren't leaks. They're granule shed, a first-rain smell, sealant still curing — normal stuff nobody warned the homeowner about. But panic that doesn't get answered right turns into a 1-star review, and one bad review can knock you out of the map results.
What's inside
- A homeowner's manual for their new roof — what's normal in the first 90 days, what's covered, what to watch
- The expectation texts, sent at handoff, so the "is this normal?" questions get answered before they're asked
- Rain-day scripts — what to text every recent customer when the first storm hits
- The callback talk-track — how to take the "it's leaking again" call so it ends in a thank-you instead of a review
What it's worth: one saved review. That's it — that's the whole math.
Included
The Beat-the-Lowballer Kit
The problem it kills: losing the job to a guy with no license and a number you can't match — because on paper, the homeowner couldn't tell the difference between you and him.
What's inside
- A 12-point install standard with your company's name on it — what a roof done right includes, written down, so your bid explains itself
- A good / better / best quote template that reads like a company twice your size — the way homeowners are already used to buying
- The "questions to ask any roofer" sheet — license, insurance, tear-off vs overlay, who's actually on the crew. You hand it over confident; the door-knocker can't survive it
What it's worth: win one re-roof at your price instead of losing it to the lowball, and this kit paid for the whole thing — several times.
Included
The Get-Paid Pack
The problem it kills: the money you lose after the work is done — withheld payments, "I never agreed to that," yard-damage claims, and homeowners burned by doorstep guys who now trust nobody, including you.
What's inside
- A California-compliant roofing contract, with the state deposit cap printed right on it like a badge — the honest guys win when the rules are visible
- A payment schedule tied to stages, so nobody's arguing about money on the last day
- A yard-and-driveway access waiver — the tire mark and the sprinkler head, handled before they happen
- The homeowner scam sheet: never sign anything on a doorstep. It protects them — and it makes you the one who told them
What it's worth: a lawyer bills four figures for this paper. One dodged payment fight is a $15,000 roof.
Comes with the annual prepay
The More-Roofs-Per-Street Kit
The problem it kills: every job is an island. You re-roof one house on a street of thirty roofs the same age — and drive away.
What's inside
- Yard signs with a QR code that goes straight to your website — working for you the whole week you're up there
- The neighbor offer: "we're re-roofing on your street this week" — a reason for the house next door to get their free look while your crew's already local
- The referral text that actually gets sent — written, timed, and loaded so asking doesn't feel like begging
- The fall push: the before-the-rain campaign to your past customers, every year, without you remembering to do it
What it's worth: one extra roof per neighborhood is $15,000 you're currently driving past.